Group 1 - Skims has acquired SKKN by Kim, marking its entry into the beauty sector with plans to launch cosmetics, skincare, and fragrance products by 2026 [1][2] - The acquisition allows Skims to leverage Kim Kardashian's name, image, and likeness in the beauty market, enhancing its brand strength and authority [2] - Skims was founded in 2019 and has rapidly become a leader in the global lingerie industry, with a valuation of $4 billion following a $270 million Series C funding round in 2023 [1][2] Group 2 - SKKN by Kim was launched in 2022, initially focusing on skincare before expanding into color cosmetics, with Kardashian holding 80% ownership prior to the acquisition [1][2] - Coty Group, which previously held a 20% stake in SKKN, has exited the partnership, transferring its shares to Skims [1] - The global beauty market is experiencing growth, with increasing consumer demand for personalized and high-quality beauty products, positioning Skims to capitalize on this trend [2]
Skims收购SKKN by Kim，布局美妆领域