OMNICOM MEDIA GROUP TOPS 2024 TOTAL NEW BUSINESS RANKING WITH $7.7 BILLION

As reported in the recently published Global Media Agency New Business Barometer Full Year 2024 - an analysis of the global media agency marketplace from independent research company COMvergence - OMG was awarded approximately $7.7 billion in client billings – including$4.6 million in retained business - in 2024, outperforming its nearest competitor by more than $1 billion. Notably, OMG also had the best retention rate, successfully defending 74% of its billings in review - in a year when the industry's av ...