Company Overview - Xcel Brands (NASDAQ: XELB) is a media and consumer products company focused on building influencer-driven brands through social commerce and livestreaming [2][6] - The company has generated over $5 billion in retail sales via livestreaming and interactive television, with a social media presence of over 35 million followers [6] Partnership Announcement - Xcel Brands has announced a partnership with Gemma Stafford, an internationally renowned baker and chef, to launch a new bakeware, food, and home brand [2][5] - This collaboration aims to provide professional-quality tools and delicious foods to home bakers while maintaining design quality and affordability [3][5] Product Line Development - This marks Gemma Stafford's first venture into developing her own product line, which will include bakeware, cookware, kitchen tools, and home essentials [3][4] - The product line is designed to blend functionality with timeless style, inspired by Stafford's Irish heritage and creativity [3][4] Market Potential - The home baking and entertaining market presents strong potential for a brand focused on quality, accessibility, and expertise [5] - The partnership aims to establish itself in the growing culinary market by addressing the needs of home cooks and entertainers [5] Launch Timeline - The new brand is set to launch in Spring 2026, with availability through select retailers, e-commerce platforms, and live shopping channels [5][6]
Celebrated Baker & YouTube Creator Gemma Stafford Partners with Xcel Brands to Bring Bakeware and Home Essentials to Market