10,000 Runners Hit the Streets for Sands China Macao International 10K

Core Viewpoint - The 2025 Sands China Macao International 10K successfully promoted the integration of tourism and sports, attracting around 10,000 runners from 40 countries and regions, and showcased Macao's unique cultural and sporting identity [1][3][10]. Event Overview - The event took place on March 16, 2025, and was part of the "Culture City of East Asia 2025 – Macao, China" program [3][8]. - The race featured a new route that included the Cotai Strip for the first time, enhancing the experience for participants and promoting Macao's sports tourism brand [4][10]. Achievements and Records - Kenyan athletes Vincent Kibet Langat and Betty Sigei won the men's and women's races, respectively, both setting new race records [2]. - In the Macao athlete category, Wang Kun and Hoi Long emerged as winners, with Wang's time also establishing a new Macao record [2]. Community Engagement - Sands China organized a group of 550 participants, including team members and local social service institution members, to promote inclusivity in sports [6][13]. - The event included pre-race training sessions and activities aimed at encouraging a healthy lifestyle and community engagement [14][13]. Additional Activities - The event featured the "FUNkiest Costume Award," where participants dressed creatively under the theme "Ocean Run," raising awareness for marine environment protection [11][12]. - Sands China provided food and beverage discounts to participants, supporting local SMEs and community revitalization [16]. Future Initiatives - Sands China has a history of organizing various sports events, contributing to Macao's development as a "City of Sports," and plans to introduce The NBA China Games in October 2025 [17].