Core Viewpoint - The paper towel giant Hengan International is facing significant challenges due to rising costs and intense price competition in the industry, leading to a decline in both revenue and net profit for 2024 [1][2][4]. Financial Performance - Hengan International reported a revenue of 22.67 billion RMB for 2024, a decrease of 4.6% compared to the previous year [2][4]. - The net profit attributable to shareholders was 2.30 billion RMB, down 17.9% year-on-year [2][4]. - The gross profit margin fell to 32.3%, down 1.4 percentage points from the previous year [4]. Business Segment Analysis - The paper towel segment, despite generating over 14.1 billion RMB in revenue, reported a rare loss of 245 million RMB [5][9]. - The sanitary napkin segment, with a gross margin exceeding 60%, has become a key profit driver for the company [1][9]. Market Conditions - The domestic market for daily necessities is becoming increasingly competitive, with many brands engaging in aggressive price promotions, leading to a decline in average selling prices [4][7]. - The cost of raw materials, particularly wood pulp, has increased, impacting profit margins [4][7]. Strategic Response - Hengan International is focusing on diversifying its product offerings and enhancing high-margin products to offset the weak performance in the paper towel segment [1][9]. - The company is emphasizing the development of its sanitary napkin business, which has shown strong profitability despite a slight revenue decline [9][10]. - Hengan International plans to upgrade its product lines and increase the penetration of high-end products to mitigate the effects of price competition in the paper towel market [10].
成本上涨碰上行业价格战，“纸巾巨头”恒安国际业绩下滑 总裁许清流：相信恶性内卷会停止