Hut 8 Mining p(HUT) Prnewswire·2025-03-26 10:02Core Insights - Pizza Hut has launched a new brand campaign featuring a character named Peter Zahut, designed to enhance the delivery experience and promote the joy of sharing pizza during events like March Madness [1][2][3] - The campaign highlights new culinary innovations, including the return of Cheesy Bites Pizza and the introduction of the Ranch Lover's Flight, which offers three unique dipping sauces [2][3][5] Product Innovations - Cheesy Bites Pizza features 28 pull-apart, cheese-filled bites, replacing the traditional crust, making it ideal for dipping and sharing [3] - The Ranch Lover's Flight includes three exclusive dipping sauces: Ultimate Ranch, Chipotle Ranch, and Pepperoni Ranch, enhancing the overall pizza experience [3][5][6] Marketing Strategy - The campaign aims to spotlight not just the pizza but also the moments of joy associated with it, as stated by the Chief Marketing Officer, Melissa Friebe [2] - The timing of the campaign coincides with the NCAA Sweet 16, leveraging the excitement of basketball fans to promote the new offerings [1][4] Company Background - Pizza Hut, a subsidiary of Yum! Brands, has been a pioneer in the pizza industry since its founding in 1958, known for innovations like Original Pan and Original Stuffed Crust pizzas [7] - The brand operates over 19,500 restaurants in more than 100 countries and has a strong digital presence, with over half of its transactions coming from digital orders [7]