Yum!(YUM) Prnewswire·2025-03-26 10:02Core Insights - Pizza Hut launches a new brand campaign featuring "Peter Zahut," the ultimate delivery guy, aimed at enhancing the customer experience during March Madness [1][2] - The campaign emphasizes not just the pizza but the joy and fun associated with sharing pizza during special moments [2] - New culinary innovations include the return of Cheesy Bites Pizza and the introduction of the Ranch Lover's Flight, enhancing the dipping experience [3] Product Innovations - Cheesy Bites Pizza features 28 pull-apart, cheese-filled bites, designed for dipping and sharing [3] - The Ranch Lover's Flight includes three exclusive dipping sauces: Ultimate Ranch, Chipotle Ranch, and Pepperoni Ranch, enhancing the overall pizza experience [3][6] - The new offerings are available for a limited time, starting March 26, 2025, coinciding with the NCAA Sweet 16 [1][4] Marketing Strategy - The campaign aims to spotlight the good times and moments of joy that come with pizza, aligning with the excitement of basketball events [2] - The marketing approach leverages the cultural significance of March Madness to engage customers and drive sales [1][2] - The campaign is supported by a nationwide TV spot debuting during the NCAA tournament [1][4]