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Where Will Roku Be in 1 Year?
RokuRoku(US:ROKU) The Motley Foolยท2025-03-26 10:33

Core Viewpoint - Roku is considered undervalued in the streaming market and is expected to recover and grow in the coming years despite current challenges [1][11]. Company Performance - Roku's stock is trading at 2.9 times trailing sales, indicating a valuation more akin to struggling retailers than to its entertainment technology peers [4]. - The stock has decreased by 9% in the past month, with a beta of 2.1, suggesting high volatility and risk [5]. - Active accounts increased by 16.8% and 16.5% in the first two quarters of 2023, despite flat revenue growth [6][7]. Customer Growth - Roku's customer count has grown by 28.3% over the past two years and 49.4% since the end of 2021, indicating a strong foundation for future growth [8]. - The company maintained its pricing strategy during inflation, which helped it gain customers while competitors raised prices [7]. Future Outlook - Recovery in profitability is expected to take more than a year, but Roku has raised prices in 2024 and anticipates a more favorable economic environment [9]. - The advertising business is expected to evolve, contributing to increased profitability by 2025 [10].