Willis launches AdWrap, a comprehensive insurance solution for marketing and advertising production in the U.S.

Core Insights - Willis, a WTW business, has launched AdWrap, a master-controlled insurance program aimed at addressing the production insurance needs of businesses and their vendors in the marketing and advertising sectors [1][2] Group 1: Product Features - AdWrap simplifies production insurance for in-house teams, third-party vendors, and social media influencers, ensuring comprehensive protection while optimizing costs [2] - The program offers pre-approved coverage limits and eliminates inefficiencies, helping businesses reduce insurance expenses [2] - Key features include customizable coverage from pre-production to airdate, protecting various production types against property, casualty, and contingent risks [5] Group 2: Cost Efficiency - AdWrap provides cost transparency by offering direct coverage with premiums that reflect individual risks and claims history, eliminating typical vendor mark-ups [5] - This approach ensures fair and consistent pricing across all projects, enhancing overall cost efficiency for clients [5] Group 3: Support and Expertise - The program is backed by a team of media and entertainment professionals, ensuring seamless account management and strong vendor relations [5] - Clients benefit from 24/7 support and global capabilities, allowing them to manage production risks effectively wherever their projects are located [5]