突然！知名品牌，多家门店关闭？最新回应

Core Viewpoint - The company, Zhenai.com, has faced significant backlash due to the sudden closure of multiple offline stores, leading to complaints from members regarding service interruptions and difficulties in obtaining refunds. In response, the company issued a statement assuring that these closures are part of normal business optimization and do not affect overall operations or member services [1][8]. Group 1: Store Closures and Member Complaints - Multiple media reports have highlighted the closure of Zhenai.com stores in cities such as Xi'an, Shanghai, Wenzhou, and Yunnan, with members experiencing service disruptions and difficulties in contacting customer service [4][17]. - Members have reported being unable to access services they paid for, with some having contracts that extend until 2025, yet finding their local stores closed as of March 4, 2025 [4][6]. - Complaints on platforms like Black Cat Complaints indicate that members are seeking refunds, with some claiming to have paid over 100,000 yuan for services that were not delivered [5][6]. Group 2: Company Response and Assurance - On March 24, Zhenai.com released a statement emphasizing that the closures are part of normal business operations and that all services are continuing as usual, with a commitment to uphold member rights [1][8]. - The company has pledged to maintain customer responsibilities and contract obligations, ensuring that all signed service agreements will be honored despite any changes in partnerships [8][12]. - Zhenai.com plans to enhance service transparency by introducing features such as service process records and establishing a user supervision committee to audit service processes [13][14]. Group 3: Company Background and Recent Issues - Zhenai.com, established in August 2005, is a well-known marriage and dating service platform in China, previously ranked first in brand influence within its sector [17]. - The company has faced increasing negative publicity, including being fined 1.7 million yuan for misleading marketing practices and other violations related to consumer rights [17].