钱大妈与鑫荣懋携手共建，蓝莓和国产葡萄类标准种植基地正式揭牌

Core Viewpoint - The collaboration between Qian Dama and Xinrongmao aims to establish standard planting demonstration bases for blueberries and domestic grape varieties in Yunnan, enhancing the supply chain from production to community [1][5][11]. Group 1: Collaboration Details - The unveiling of the standard planting demonstration bases took place in Mengzi City, Yunnan, on March 20-21, with key figures from both companies in attendance [3]. - The partnership integrates resources, channels, and brand advantages to create a fresh supply chain, directly supplying nearly 3,000 Qian Dama stores and online sales networks across the country [5][11]. Group 2: Strategic Goals - Qian Dama's CEO emphasized the goal of promoting the transformation and sustainable development of China's fruit industry, focusing on technological innovation and talent cultivation to enhance the value and competitiveness of domestic fruits [7][9]. - The collaboration is expected to inject "brand + channel" momentum into the Yunnan fruit industry, providing stable income and career development opportunities for local ethnic minorities [11]. Group 3: Market Potential - With the rising health awareness among consumers, the demand for nutritious fruits like blueberries and grapes is increasing, aligning with Qian Dama's mission to provide fresh and high-quality ingredients [9]. - The unique natural conditions in Mengzi, such as its location on the Tropic of Cancer and significant temperature differences, contribute to the superior quality of Mengzi blueberries, which are expected to have a cooperation amount of 110 million yuan this year [13].