杭州推出国内首张“文旅+百业”城市会员卡

Core Insights - Hangzhou has launched China's first "Cultural Tourism + All Industries" city membership card, aimed at enhancing the city's appeal as a world-class tourist destination [1] - The card offers access to nearly 30 popular attractions, discounts on transportation, and various services, promoting a seamless travel experience [1][4] - The initiative aligns with national policies to boost cultural and tourism consumption, enhancing the overall visitor experience and satisfaction [1][3] Group 1: Membership Card Features - The membership card is priced as low as 66 yuan and provides free access to attractions like Xixi Wetland National Park and Huanglong Cave [1] - It includes services such as luggage delivery and discounts on local events, enhancing convenience for tourists [1][3] - The card integrates various sectors, including transportation and entertainment, creating a comprehensive travel experience [4] Group 2: Digital Transformation and Innovation - The card represents a digital infrastructure initiative, contributing to the modernization of tourism in Hangzhou [3][4] - It aims to stimulate new consumption dynamics by connecting management, service providers, and various enterprises into a cohesive ecosystem [4] - Future expansions of the card will include more innovative sectors like tech-driven cultural tourism and entertainment [6] Group 3: Tourism Growth and Strategy - In 2024, Hangzhou received 240 million visitors, a 7.5% increase year-on-year, with a significant rise in international overnight visitors [2] - The card is part of a broader strategy to enhance visitor engagement and extend their stay in the city [5][6] - Hangzhou is positioning itself as a leading historical and cultural city, accelerating the development of a globally attractive tourism product system [6]