Chili's® Announces the Grand Opening of Chili's Scranton Branch

Core Insights - Chili's is launching a new restaurant, the Scranton Branch, which aims to connect with fans through nostalgic elements and a unique menu item, the Awesome Blossom [1][3] - The restaurant features a distinct decor that includes a chalk art mural and vintage artwork, creating a time capsule experience for visitors [1][2] - The grand opening will include promotional activities, such as the introduction of the Scranton Marg, a special margarita priced at $5, available nationwide for one day [4][5] Group 1: Restaurant Launch - The Scranton Branch is designed to feel like a familiar home for fans, featuring nostalgic decor and a throwback menu item [1] - The restaurant's opening is supported by a marketing campaign featuring local celebrities to enhance community engagement [2] Group 2: Menu Highlights - The Awesome Blossom, a deep-fried onion appetizer, is making a comeback exclusively at the Scranton Branch after being removed from menus in 2008 [3] - The Scranton Marg, a special margarita, will be available for$5 on the grand opening day, with plans for wider availability at other Chili's locations [4][5] Group 3: Community Engagement - The launch includes merchandise such as t-shirts to celebrate the opening, available through social media giveaways and online [5] - Chili's emphasizes its commitment to community involvement and charitable efforts, having raised over $110 million for St. Jude Children's Research Hospital [7]