苏州:农文商旅“新”融合 碧螺春里展乾坤
Xin Hua Cai Jing·2025-03-24 08:04

Core Viewpoint - The integration of agriculture, culture, commerce, and tourism in Suzhou's Dongting Mountain area is enhancing the development of the Biluochun tea industry, showcasing innovation in product offerings and marketing strategies [1][2][3][4] Group 1: Industry Development - Suzhou's Taihu National Tourism Resort is focusing on the integration of tea culture, industry, and technology, promoting Biluochun tea's inclusion in national intangible cultural heritage [2] - The implementation of the "Three-Year Action Plan for the Revitalization of Dongting Mountain Biluochun Tea Industry (2023-2025)" aims to enhance the quality and marketability of Biluochun tea [2] - The total output value of Biluochun tea in Wuzhong District is projected to reach 400 million yuan in 2024, with a 5.5% year-on-year increase in rural residents' disposable income [3] Group 2: Innovation and Entrepreneurship - Young entrepreneurs are exploring new products and business models, such as the development of Biluochun latte, which has gained popularity with an average daily sales exceeding 100 cups [2][3] - Collaborations with institutions for high-yield tea varieties are being pursued to extend production cycles and increase yield per acre [3] - The East Mountain Tea Factory has launched over ten new products annually, achieving total sales of 100 million yuan last year, benefiting local tea farmers with additional income [3] Group 3: Future Initiatives - The 2025 Suzhou Taihu Dongting Mountain Biluochun Tea Brand Conference and Rural Revitalization Partnership Plan was recently launched, emphasizing the development of new business models such as "tea tourism + research" and "tea tourism + health care" [4]