三只羊集团整改完成，若“重出江湖”消费者能否买账

Core Viewpoint - The "Three Sheep" incident has seen new developments after over 180 days of suspension, with the company completing its rectification and being deemed fit to resume operations by the Hefei Market Supervision Administration [1]. Group 1: Company Rectification and Financials - Hefei Sanzi Yang Network Technology Co., Ltd. has paid a total of 68.9495 million yuan in fines as of October 11, 2024, and has compensated 27.7785 million yuan for involved products, adhering to a principle of full compensation [2]. - The penalty amount represents only 2.1% of the company's annual revenue, which reached 3.2 billion yuan in 2023, indicating that the financial impact of the penalties is relatively minor compared to the company's overall income [6]. Group 2: Consumer Trust and Market Response - Following the rectification, the company has struggled to regain consumer trust, as evidenced by a significant drop in followers for its key influencer, "Xiao Yang Ge," who lost over 12 million followers in six months, bringing his total to 107.7 million [3]. - Attempts to resume live streaming by the company's influencers have resulted in low viewer engagement, with "Zui Ge" attracting less than one-tenth of his peak audience, and "Xiao Yang Ge" facing interruptions due to collective reporting from viewers [6]. - The future of "Three Sheep" in the market remains uncertain, as the company must work to rebuild consumer confidence after the incident [5][6].