Core Insights - The CEO of Yum China, Qu Cuirong, emphasized the resilience of the Chinese market and the necessity for companies to understand consumer needs deeply to drive high-quality innovation [1][3]. Group 1: Market Potential and Consumer Insights - The Chinese market remains vast and competitive, with both international and local brands intensifying their competition [3]. - Recent changes in consumer behavior indicate that younger consumers are increasingly valuing emotional connections in both physical and virtual experiences [3]. - An example of successful product innovation is the 2024 KFC "Original Chicken Burger," which combines nostalgic elements to evoke childhood memories, showcasing the importance of emotional value in product design [3]. Group 2: Digital Transformation and AI Integration - Yum China has been on a digital transformation journey since 2015, establishing a membership system with over 500 million members, which supports extensive data accumulation for future digital and AI applications [4]. - The company initiated an "end-to-end" digital strategy in 2020, enhancing operations from customer-facing systems to supply chain management [4]. - AI technology has been implemented to improve store sales forecasting and automated replenishment, as well as to ensure transparency and safety in ingredient sourcing and distribution [4]. - Starting in 2023, Yum China began integrating generative AI technology, which has already been applied in various scenarios, such as streamlining recruitment processes [4]. Group 3: Strategic Focus and Operational Efficiency - In response to a rapidly changing and competitive environment, Yum China adheres to a strategy of "efficiency and innovation," focusing on delivering high-quality products that provide emotional value to consumers [5]. - The company aims to maintain operational efficiency while offering products that are enjoyable and valuable, encapsulated in the philosophy of "Good Food, Good Fun, Internal Beauty, External Beauty" [5].
百胜中国屈翠容：深度消费者洞察+人工智能技术辅助 实现品牌创新发展之路