拿什么平息调味瓶里的风波

Core Viewpoint - The article discusses the controversy surrounding the labeling of soy sauce products claiming "zero additives," highlighting the need for clearer regulations on food labeling to protect consumer rights and ensure product safety [3][4]. Group 1: Industry Concerns - Recent media tests revealed heavy metals in several soy sauce products marketed as "zero additives," raising consumer concerns about misleading labeling practices [3]. - The prominent "Qianhe 0" label on Qianhe soy sauce was found to be a trademark rather than a guarantee of no additives, leading to public skepticism about the integrity of food labeling [3][4]. - The article emphasizes that deceptive trademarks can mislead consumers regarding product quality, which is a violation of trademark law [3]. Group 2: Regulatory Implications - Current laws and regulations do not clearly define how "zero additives" should be labeled, indicating a gap in consumer protection [4]. - The upcoming Food Labeling Supervision Management Measures aim to clarify regulations, prohibiting misleading terms like "not added" or "zero added" for substances not present in food products [4][5]. - The article calls for a more scientific and rational approach from consumers towards food choices, urging them not to overly glorify "zero additives" as the sole indicator of health and safety [5]. Group 3: Market Dynamics - The "zero additives" marketing concept has gained traction, with companies like Qianhe leveraging it to differentiate themselves in a competitive market [4]. - However, the article warns that relying solely on marketing gimmicks without ensuring product quality can backfire, as seen in the current controversy [4][5]. - The need for honesty and transparency in food production is emphasized, suggesting that companies should focus on genuine quality rather than marketing hype [5].