直线式的增长和突破，S&W的羽绒服和内衣厉害在哪

Core Insights - S&W has been recognized as a pioneer in the light sports down jacket and underwear market, achieving the highest online sales in these categories according to iiMedia Research [1][5] - The rise of light sportswear is driven by the increasing popularity of fitness activities and a shift towards healthier lifestyles, leading to explosive growth in the related apparel market [4][6] Market Trends - The light sportswear market is experiencing a surge in demand due to increased exercise frequency, with consumers seeking both comfort and aesthetics [4][6] - Innovations in light sports down jackets focus on ultra-lightweight and high functionality, utilizing 90% goose down and patented anti-drilling technology to enhance mobility [4][6] - Light sports underwear is evolving with diverse features, including advanced support technologies and seamless designs, catering to both performance and fashion [4][6] Company Developments - Since its establishment in 2016, S&W has aimed to redefine sportswear by creating versatile products that blend fitness and urban lifestyle [6][7] - The brand's new product launches, including the "Little Ice Yarn Series" sun protection clothing and innovative down jackets, have gained significant market traction, with sales exceeding 1 billion yuan during the Double 11 shopping festival, marking a year-on-year growth of over 160% [7][8] - S&W's strategic focus on technology and scene-based marketing has allowed it to surpass international brands like Nike in sales within the light sports down jacket category on platforms like Douyin [7]