“汽车史上最短代言”，英菲尼迪起诉王力宏

Core Viewpoint - Infiniti has filed a lawsuit against Wang Leehom for damages related to a brief endorsement deal that lasted only 35 hours, which has been dubbed the "shortest endorsement in automotive history" [1][3]. Group 1: Lawsuit Details - The lawsuit was filed by Dongfeng Infiniti Automobile Co., Ltd. against Wang Leehom and Xidong Music (Shanghai) Co., Ltd. for property damage compensation [3]. - The case is scheduled to be heard by the Shanghai Jinshan District People's Court on April 28, 2025 [3]. - Wang Leehom is the legal representative of Xidong Music (Shanghai) Co., Ltd. [3]. Group 2: Endorsement Timeline - Wang Leehom was announced as Infiniti's brand ambassador on December 16, 2021, coinciding with the launch of the new QX60 in Guangzhou [3]. - The day before the announcement, Wang Leehom publicly declared his divorce, making the Infiniti event his first public appearance post-divorce [3]. - Following allegations of infidelity made by his ex-wife on December 17, 2021, Infiniti terminated its partnership with Wang Leehom on December 18, 2021 [3]. Group 3: Infiniti's Market Performance - Infiniti, established in 1989 and a subsidiary of Nissan, has seen a decline in sales since peaking at 48,000 units in China in 2017 [4]. - As of 2023, Infiniti's cumulative delivery volume has fallen below 6,000 units, with total sales in the first ten months of 2014 not reaching 2,000 units [4]. - There were rumors in November 2022 about Infiniti potentially exiting the domestic market, but sources indicated that Infiniti would not withdraw from China [5].