芒果TV下调新会员权益，同时使用设备数由2台降为1台

Core Viewpoint - Mango TV has reduced the number of devices that can be used simultaneously for new subscribers, changing from 2 devices to 1 device starting from March 25, 2025 [3][4]. Group 1: Membership Changes - Mango TV has categorized membership into three levels: old members, new members, and intimate members, with new members allowed to log in on 4 devices but use only 1 device simultaneously [4]. - The intimate member accounts allow sharing with friends and family, providing a one-stop entertainment experience, with each main account able to create sub-accounts that have independent login credentials and viewing histories [4]. - Existing old members who subscribed before March 25, 2025, will retain their rights to log in on 4 devices and use 2 devices simultaneously [4]. Group 2: Financial Performance - As of the end of last year, Mango TV had 73.31 million effective members, with annual membership revenue exceeding 5 billion yuan, a year-on-year increase of over 18% [5]. - The net profit of Mango Super Media is expected to decline significantly, with projected annual operating profit between 1.666 billion yuan and 2.026 billion yuan, representing a year-on-year change of -8.41% to +11.38% [5]. - The net profit attributable to shareholders is projected to be between 1.610 billion yuan and 1.250 billion yuan, indicating a decline of 54.72% to 64.85% year-on-year [5]. Group 3: Industry Trends - Other video platforms such as iQIYI, Tencent Video, and Bilibili have also adjusted their membership device usage limits, with iQIYI allowing 2 devices for existing members but limiting new members to 1 device [6].