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Tariffs may add $3,000 to US vehicle costs, analysts warn
FFord Motor(F) Proactiveinvestors NA·2025-03-26 14:58

Core Viewpoint - The potential implementation of auto tariffs between the US and Canada poses significant risks to the auto industry, with analysts expressing skepticism about the sustainability of high tariffs [1][4]. Industry Overview - The US is a net exporter of manufacturing goods to Canada, especially in the auto sector, with Canada supplying 8-9% and Mexico 20% of US vehicle consumption [2]. - The US accounts for 95.3% of Canada's auto exports and 57.7% of its imports, while Mexico represents 2.5% of exports and 14.5% of imports [3]. Tariff Scenarios - UBS analysts outline five potential scenarios regarding the impact of a 25% tariff on auto imports from Canada and Mexico, with varying effects on manufacturers and suppliers [5]. - The worst-case scenario, a full 25% tariff without exemptions, could severely impact major automakers like General Motors and Ford, potentially wiping out their earnings [6]. - A more likely scenario suggests that companies could offset 50% of the tariff impact through price increases, leading to a 15% hit to suppliers' EBIT and a 56% decline for Ford and GM [7]. Cost Distribution - Suppliers believe they can pass costs onto automakers, raising prices more quickly than during the pandemic supply chain issues [9]. - Automakers will face pressure to determine how much of the cost can be transferred to consumers without harming demand, especially in the current economic climate of high interest rates and low consumer confidence [10]. Valuation Insights - Despite the uncertainty surrounding tariffs, auto stocks may already reflect much of the potential downside, with companies trading near historical valuation lows [11]. - UBS identifies BorgWarner, Aptiv, and Visteon as relatively inexpensive compared to historical averages, while Ford, Lear, and Magna appear more expensive, with GM favored over Ford [12]. Market Sentiment - The looming tariff decision adds complexity to the auto sector, with UBS suggesting that long-term 25% tariffs are unlikely, but even temporary tariffs could disrupt production and pricing strategies [13]. - Investors are left to consider whether current valuations account for the worst-case scenario or if further volatility is expected [14].