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AMC Entertainment To Bring ScreenX, 4DX Premium Formats To U.S. Theaters For First Time
AMCAMC(AMC) Deadline·2025-03-26 17:00

Core Insights - AMC Entertainment and CJ 4DPLEX have formed a global partnership to introduce 65 premium ScreenX and 4DX locations worldwide, marking a significant step in enhancing the cinematic experience in theaters [1][2][5] Group 1: Partnership Details - The partnership will see the opening of 40 4DX theaters and 25 ScreenX theaters across key AMC and Odeon locations in the U.S. and Europe starting this summer [1][3] - This collaboration represents the first global partnership between AMC, the largest theatrical exhibitor, and CJ 4DPLEX, the leading producer of premium film formats [2][5] Group 2: Technology and Experience - ScreenX technology offers a 270-degree panoramic viewing experience, enhancing the storytelling by extending visuals onto the auditorium walls [3][7] - 4DX provides a multisensory experience with motion, vibration, and environmental effects, allowing audiences to connect with films in a unique way [3][9] Group 3: Market Context - The deal comes as theaters are striving to revive moviegoing after a prolonged slump, with premium formats showing increased popularity among ticket buyers [5][6] - AMC operates 900 theaters and 10,000 screens globally, while CJ 4DPLEX aims to expand its total premium screen count to over 1,200 worldwide [5][6] Group 4: Upcoming Titles - Upcoming films set to be featured in ScreenX and 4DX include major titles from Warner Bros., Marvel Studios, Paramount Pictures, and Universal Pictures, indicating a strong film slate for both formats [10]