Tens of Thousands Anticipated to Play Pickleball Simultaneously Across North America During Inaugural Agassi Open Play Day on April 12

Core Insights - Life Time is hosting the Inaugural Agassi Open Play Day on April 12, 2025, to celebrate National Pickleball Month, inviting thousands of players for simultaneous open play across its athletic country clubs [1][2][3] - The company has established itself as a leader in the pickleball space, operating 785 dedicated pickleball courts and engaging over 48.3 million players annually [2][3] - Tennis legend Andre Agassi will participate in the event, aiming to enhance community engagement and expand access to the sport [3] Company Initiatives - Life Time has made significant investments in pickleball, including launching the LT Ultimate Pickleball, a durable and consistent ball, and establishing partnerships with JOOLA and lululemon for premium equipment [7] - The company has released 70 instructional videos featuring elite players, available for free on the Life Time app, to promote skill development in the sport [7] - A portion of the proceeds from the Agassi Open Play Day will benefit the Life Time Foundation, which supports youth nutrition, movement, and conservation efforts [4]