Core Viewpoint - American Express is a strong investment opportunity due to its resilient consumer base, fee-based model, and growing dividend, making it suitable for long-term holding. Group 1: Resilient Consumer Base - American Express targets affluent consumers, providing stability and healthy growth despite inflation, with a 10% year-over-year revenue increase and a 25% rise in earnings per share to 14.01in2024[3][4]−Thecompanyissuccessfullyreachingyoungerconsumers,withmillennialsandGenZdrivinggrowthinfee−basedpremiumcards,whicharethefastest−growingsegmentintheindustry[5][6]Group2:Fee−BasedModel−Thefee−basedstructureofAmericanExpresscreatesloyaltyandarecurringrevenuestream,withcardfeesgrowingat160.70 to $0.82, reflecting management's confidence in the company's strength [9]