MANULIFE(MFC) Prnewswire·2025-03-27 01:00Core Insights - Manulife has launched the 'Innovating for Asia's Demographic Future Challenge' in partnership with UpLink and the World Economic Forum to address demographic changes in Asia and promote long-term financial resilience and well-being [1][2][4] Group 1: Challenge Overview - The challenge invites start-ups and innovators to propose solutions that enhance financial resilience, well-being, and fulfillment across various life stages in Asia [1][3] - A total of $200,000 CAD will be awarded as prize money, distributed among three of the top ten winners [3] Group 2: Demographic Trends - By 2050, one in four people in Asia will be over the age of 60, driven by longer life expectancies and declining fertility rates [2] - The traditional life paradigm of 'school, work, retirement' is expected to evolve, with individuals transitioning more frequently between learning, working, caring, and recreation [2] Group 3: Focus Areas for Innovation - The challenge emphasizes three key areas: multigenerational financial resilience, equitable healthy aging, and lifelong fulfillment [6] - Solutions sought include better financial planning, expanded access to preventative health care, and maximizing personal and professional potential [6] Group 4: Strategic Partnership - This initiative is part of a multiyear partnership between Manulife and UpLink, with the current challenge being the second of three planned innovation challenges [4] - The first challenge, 'Prospering in Longevity Challenge,' concluded in October 2024, with new thematic areas to be announced for the third challenge in 2026 [4]