ZHIHU(ZH) 经济观察报·2025-03-27 07:13Group 1 - The core point of the article is that Zhihu has achieved its first quarterly profit, primarily due to significant cost reductions, despite facing declines in annual revenue and monthly active users [1][2][3] - In Q4 2024, Zhihu reported a net profit of 86.4 million yuan, compared to a net loss of 103.1 million yuan in the same period of 2023 [1] - The adjusted net profit for Q4 2024 was 97.1 million yuan, while the adjusted net loss for Q4 2023 was 91.3 million yuan [1] Group 2 - Zhihu's total revenue for 2024 was 3.6 billion yuan, representing a year-on-year decline of 14.3%, with Q4 revenue at 859 million yuan, down 25% year-on-year [2] - The monthly active user count for 2024 was 81.4 million, a decrease of 21% from 105 million in the previous year [2] - The company aims to focus on AI business development, having launched products like Zhihu Zhidao, which has reached millions of monthly active users within six months [3]