智通财经网·2025-03-27 07:32Core Viewpoint - The domestic vacuum cleaner market is benefiting from national subsidies, with both volume and price increasing in February, leading to rapid growth in online sales [1] Group 1: Market Trends - The price range of 3000-4900 yuan is highly competitive, with consumers being price-sensitive; brands in the price range above 5000 yuan are focusing on pain point solutions and extreme performance [1] - The average price of vacuum cleaners in the U.S. increased in February, with a higher proportion of high-end products; brands like eufy, Roborock, and Dreame saw significant increases in sales and revenue share [2] - In the German and European markets, mid-to-high-end product sales and revenue share have significantly increased, with domestic brands showing a trend of full price range coverage [3] Group 2: Brand Performance - Roborock maintains a dominant revenue share in the high-end segment, while eufy and Dreame are increasing their market share across various price ranges [2][3] - Domestic brands are increasingly covering all price ranges, with Roborock's products penetrating lower price segments, while eufy is enhancing its presence in the high-end market [3] - The combined sales and revenue share of five brands, including Dreame, Roborock, eufy, and Xiaomi, accounted for 63.42% and 84.33% respectively in the German market [3]