Chang Jiang Shang Bao·2025-03-24 08:15Core Insights - The event of Wuhan Marathon on March 23 showcased the collaboration between China Mobile's "Global通" and the cherry blossom season, emphasizing a unique experience combining running, scenic beauty, and technology [1][4][5] Group 1: Event Highlights - The "Global通·逐马计划" team achieved remarkable results, with athlete He Jie winning the domestic men's group with a time of 2 hours 10 minutes 29 seconds, breaking the event record for Chinese participants [1] - The event featured enhanced services for participants, including exclusive benefits and advanced technological experiences [4][5] Group 2: User Engagement and Services - The "Global通·逐马计划" provided a dedicated registration channel and extended registration period for users who did not secure a spot, allowing them to participate through a lottery system [6] - A media campaign was launched to increase public interest, achieving over 60 million exposures and reaching nearly 35 million people [7] Group 3: Technological Integration - China Mobile utilized 5G technology to ensure seamless communication and enhance the overall experience for participants, including features like quick payment and live streaming [10] - The event also included a special service for capturing moments through 5G and AI technology, allowing runners to create personalized videos and images [15] Group 4: Participant Benefits - Participants received various perks, including exclusive service areas, commemorative gifts, and energy packs post-race, enhancing their overall experience [17][19] - The "Global通" brand continues to evolve its premium services, offering travel benefits, priority customer service, and exclusive promotions to enhance user satisfaction [21][22][23] Group 5: Future Events - The excitement generated from the Wuhan Marathon sets the stage for upcoming events in Beijing and Lanzhou, as China Mobile aims to promote a culture of fitness and well-being [27]