SCREENVISION MEDIA FURTHER SECURES ITS ROBUST EXHIBITOR NETWORK VIA PARTNERSHIP EXTENSION WITH MARCUS THEATRES

Core Insights - Screenvision Media has announced an agreement to extend its partnership with Marcus Theatres, the fourth largest cinema exhibitor in the U.S., which has been ongoing for 16 years [2][4] - The agreement includes the introduction of "Platinum" inventory, allowing brands to advertise just before the final two trailers, enhancing the preshow experience for moviegoers [3][4] - Marcus Theatres operates 993 screens across 79 locations in 17 states, contributing to a significant footprint in major markets [6] Company Overview - Screenvision Media is a leader in cinema advertising, with a network that includes nearly half of all measured cinema admissions, comprising 14,000 screens in 2,300 theatre locations across all 50 states [5] - Marcus Theatres, a division of The Marcus Corporation, operates under various brands including Movie Tavern and BistroPlex, and is known for providing an engaging environment for audiences [6] Market Context - The enthusiasm for the 2025 box office is reportedly returning to levels not seen in years, indicating a potential recovery in cinema attendance and advertising opportunities [2] - The partnership aims to leverage exclusive content and advanced research and technology capabilities to enhance advertising effectiveness throughout the year [4]