American Rebel Expands its Successful Sponsorship for 2025 with Tony Stewart Racing (TSR) in NHRA Mission Foods Drag Racing Series

Core Viewpoint - American Rebel Holdings, Inc. is expanding its sponsorship with Tony Stewart Racing for the 2025 NHRA Mission Foods Drag Racing Series, enhancing brand visibility and marketing opportunities for American Rebel Beer [2][3]. Sponsorship Details - American Rebel will serve as a secondary sponsor for all 20 races, with primary sponsorship for five races of the Matt Hagan Funny Car and one race of the Tony Stewart Top Fuel Dragster during the 2025 season [3][8]. - The sponsorship will provide significant exposure through race broadcasts on Fox Sports and additional streaming options via NHRA.tv, capitalizing on strong NHRA telecast ratings [3][4]. Marketing and Distribution Impact - The partnership with Tony Stewart Racing has facilitated American Rebel Beer in securing contracts with top beer distributors and retailers, significantly advancing the company's marketing objectives [2][4]. - The social media reach of the drivers involved, including Tony Stewart's nearly 750,000 followers on X and over 250,000 on Instagram, enhances American Rebel's brand visibility [5]. Digital Media Opportunities - NHRA is expanding its digital media presence, which will benefit American Rebel by enhancing engagement with influencers and content creators through initiatives like the Cornwell Tools Burnout Box Content Creator Zone [4]. Product Information - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, marketed as a healthier beer option [10]. - The beer is positioned as a patriotic product, aligning with the brand's identity and values [9]. Company Background - American Rebel Holdings, Inc. has transitioned from primarily designing and manufacturing branded safes and personal security products to entering the beverage industry with American Rebel Beer [11].