大兴首家永辉“胖东来”店今日迎客

Core Viewpoint - The renovation of Yonghui Supermarket's Hongkun Plaza store aims to enhance customer experience and competitiveness in response to rising competition from brands like Sam's Club, with significant improvements in store layout, product offerings, and customer services [1][5]. Store Layout and Customer Experience - The store has undergone a comprehensive redesign, including the removal of forced traffic flows, increased checkout areas, lowered shelf heights, and expanded fresh food sections [2][3]. - New convenience facilities have been added, such as height and blood pressure measurement devices, free charging stations, and multi-functional restrooms, enhancing the shopping environment [2][3]. Product Offering Changes - Over 80% of the previous products have been replaced, with 65.8% of new products being from first and second-tier brands, 11.2% featuring local Beijing specialties, and approximately 20% being imported goods [3][4]. - The bakery section has seen an 80% update in product offerings, introducing a variety of freshly made items [3]. Service Enhancements - Personalized services at meat and seafood counters have been introduced, allowing for customized preparation based on customer needs [4]. - The supermarket has implemented pricing strategies for fresh-cut fruits, with discounts based on time since preparation [4]. Employee Welfare and Operational Impact - Employee salaries have increased by over 1,000 yuan, with improved working conditions including an 8-hour workday and additional paid leave [5][6]. - The renovation has resulted in a significant increase in daily sales, with some stores experiencing sales growth of over 400% compared to pre-renovation levels [6]. Expansion and Future Plans - Since the announcement of the renovation strategy in May of the previous year, 42 stores have been renovated nationwide, with plans to reach 100 by mid-year [6].