Core Viewpoint - Panasonic is undergoing significant organizational restructuring to enhance profitability and adapt to market changes, with a focus on the Chinese market as a key driver for global success [1][8][19]. Group 1: Business Strategy and Restructuring - Panasonic aims to achieve over 150 billion yen in profit improvement by 2026 and a total of over 300 billion yen by 2028 through comprehensive business reforms [1][8]. - The company will reorganize its home appliance division into three business units, focusing on smart living, air conditioning, and electrical engineering [13][19]. - The restructuring includes a shift from product-centric to solution-oriented offerings, emphasizing integrated living space solutions [10][14]. Group 2: Market Focus and Innovation - The Chinese market is viewed as a critical innovation hub, with Panasonic's China Northeast Asia Company (CNA) positioned to develop competitive products tailored to local needs [6][7]. - Panasonic's strategy includes leveraging local supply chains and technological trends to enhance global competitiveness, encapsulated in the slogans "China for China" and "China for Global" [6][20]. - The company plans to utilize AI and integrated solutions to transform its product offerings, aiming for a 30% sales contribution from AI-related businesses by 2035 [14][18]. Group 3: Competitive Landscape and Customer Engagement - Panasonic recognizes the shift in the Chinese consumer market from incremental growth to a focus on high-quality consumption, necessitating innovative product offerings [17][23]. - The company aims to differentiate itself from local competitors through unique value propositions and technological innovations rather than engaging in price wars [24]. - Panasonic's commitment to quality and reliability remains central to its strategy in maintaining existing customer relationships while attracting new clients [24].
【独家专访】松下电器中国东北亚公司总裁CEO木下步：把中国作为重要市场的战略不会改变