WLY(000858) 和讯网·2025-03-28 03:34Core Viewpoint - The Boao Forum for Asia 2025 Annual Conference, themed "Creating a Future for Asia Together in a Changing World," commenced in Boao, Hainan, with Wuliangye (000858) participating as a strategic partner and designated beverage, showcasing the charm of traditional industries and cultural confidence of Chinese brands through its products [1] Group 1: Event Participation and Brand Promotion - Wuliangye's Vice Chairman and General Manager, Hua Tao, emphasized the alignment of the forum's philosophy of "harmony in diversity" with Wuliangye's value proposition of "harmony and coexistence" during the "Wuliangye Night" welcome dinner [2] - The event featured a tasting experience of Wuliangye's products, highlighting the "Five Steps of Tasting" method, which enhanced guests' appreciation of the brand's quality and cultural significance [2][3] - Wuliangye set up a cocktail bar featuring specially crafted cocktails using its products, showcasing Chinese aesthetics in a familiar Western format, attracting international guests [3] Group 2: Marketing Initiatives - The "Wuliangye Boao Month" theme event was launched, featuring a modern exhibition hall that reflects Wuliangye's international vision and resonates with the forum's ideals, showcasing various core products [4] - Wuliangye collaborated with six key duty-free terminals in Hainan to create brand experience zones, employing a "buy and gift + interaction" strategy to enhance sales conversion rates [5] - The marketing activities during "Wuliangye Boao Month" are expected to result in a sales increase of over 20% compared to previous years, demonstrating the effectiveness of the brand's dual empowerment strategy [5] Group 3: Internationalization Strategy - Wuliangye has been actively participating in international platforms and events, such as the Belt and Road Initiative and various global forums, to enhance the visibility of Chinese liquor on the world stage [10] - The company aims to establish international standards for Chinese liquor and strengthen its global market presence through cross-industry collaborations and cultural exchange activities [10] - Currently, Wuliangye's products are available in 62 countries and regions, with its brand message of "Great Nation's Fragrance and Harmony" gaining recognition globally [10]