Mei Ri Jing Ji Xin Wen·2025-03-29 06:12Core Insights - Great Wall Motors has returned to a net profit exceeding 10 billion yuan, achieving a net profit of 12.692 billion yuan in 2024, a year-on-year increase of 80.76% [2] - The company's revenue for 2024 reached 202.195 billion yuan, marking a 16.73% year-on-year growth [2] Revenue and Profit Growth - The growth in net profit outpaced revenue growth, driven by increased overseas sales and optimization of domestic product structure [2] - Great Wall Motors' gross profit margin improved to 19.51%, an increase of 1.36 percentage points year-on-year, outperforming many domestic competitors [5] Overseas Market Expansion - In 2024, overseas sales reached 454,100 units, a year-on-year increase of 44.61%, accounting for 36.8% of total sales [3] - The company's overseas business gross margin rose to 18.76%, with revenue contribution from international markets increasing by 5.9 percentage points [3] Product Strategy and Market Positioning - Great Wall Motors has successfully launched all five of its brands internationally and plans to exceed one million annual sales in overseas markets by 2030, with high-end models making up over one-third of that volume [4] - The company is focusing on high-value models and has initiated CKD projects in Malaysia and Indonesia [4] Future Plans and Innovations - In 2025, Great Wall Motors aims to advance its strategies in smart technology, new energy, and globalization, with increased R&D investment in core components for new energy vehicles [7] - The company plans to introduce a super luxury brand, with the first model expected to launch in Q4 of this year, featuring a self-developed 4.0T V8 engine [7]