凤冠冰箱贴“长红” 折射博物馆与观众的双向奔赴

Core Insights - The "Phoenix Crown Refrigerator Magnet" launched by the National Museum of China has achieved significant popularity, with cumulative sales surpassing one million units, reflecting a successful blend of traditional cultural elements with practical design [1][5]. Group 1: Product Performance - The "Phoenix Crown" IP has around 23 product variations, generating sales exceeding 100 million yuan, and has positively impacted the sales of other cultural products from the museum [1][5]. - Initial batches of the refrigerator magnet sold out quickly, with 3,000 wooden magnets selling out in just a day and a half, and 2,300 AR metal magnets sold within two hours on launch day [4][5]. - The refrigerator magnet's popularity has led to a long-tail effect, prompting the museum to develop additional products such as notebooks, mirrors, badges, plush toys, and coffee items [5]. Group 2: Cultural Impact - The museum aims to create a two-way interaction between cultural products and visitors, encouraging more people to engage with the exhibits and traditional culture [1][9]. - The success of the refrigerator magnet is part of a broader trend of increasing interest in cultural and tourism products, reflecting a growing appreciation for traditional culture [9]. - The museum plans to launch new products related to "Ancient China" on International Museum Day, potentially leading to the next popular item [8].