山西大同借数字文旅蹚出融合新路

Group 1 - The core viewpoint is that Pingcheng District in Datong City is innovatively integrating cultural heritage protection with modern technology, leading to significant growth in the cultural tourism sector, with projected sales exceeding 50 million yuan in 2024 [1] - Pingcheng District is leveraging its historical resources, such as the ancient city of Datong and Daiwangfu, to create a comprehensive tourism model that blends ancient and modern experiences [1] - The district is investing over 26 million yuan in digital transformation of the Xiaoshizi Scenic Area, including the establishment of a smart navigation system and VR experience center, promoting a mobile-friendly tourism experience [1] Group 2 - A new market regulation mechanism has been introduced in Pingcheng District, combining price self-discipline with dynamic monitoring to combat price gouging in the hospitality sector, resulting in a 23% decrease in tourism complaints and an 18% increase in visitor repurchase rates in 2024 [2] - The district plans to invest 680 million yuan in the Yanghepo Youth Cultural Tourism Area, aiming to create a comprehensive scenic spot that integrates ecological sightseeing, cultural experiences, and wellness retreats, which has been designated as a national 3A tourist attraction [2] - Pingcheng District is enhancing consumer experiences by launching themed activities such as "Ice and Snow Wonderful Night" at Fantawild World and restoring the Ming Dynasty market at Daiwangfu, achieving an average daily foot traffic of over 20,000 visitors [2]