Mei Ri Jing Ji Xin Wen·2025-03-30 11:33Core Viewpoint - BYD is implementing a limited-time fixed-price promotion for certain non-intelligent driving versions of its Dynasty and Ocean series vehicles, indicating a strategic shift towards promoting intelligent driving technology and clearing inventory of non-intelligent models [1][2][3]. Group 1: Pricing Strategy - The starting price for the Song L DM-i non-intelligent version has been reduced by 16,000 yuan to 119,800 yuan, while the Qin L DM-i non-intelligent version has seen a price drop of 10,000 yuan to 89,800 yuan [1]. - The promotion also includes the Song PLUS DM-i, which is now priced at 119,800 yuan, and the Sea Lion 06 DM-i at 89,800 yuan, with the Sea Lion 07 DM-i priced at 129,800 yuan [2]. Group 2: Intelligent Driving Strategy - BYD's Chairman Wang Chuanfu announced a "Universal Intelligent Driving Strategy" aimed at accelerating the elimination of non-intelligent models to make room for intelligent products [2][3]. - The company plans to invest 100 billion yuan in the development of artificial intelligence and smart automotive technologies, aiming for comprehensive vehicle intelligence [3]. Group 3: Sales Performance - In the first two months of 2025, BYD's new energy vehicle sales reached approximately 623,384 units, a year-on-year increase of 92.52%, with overseas sales growing by 124.27% to about 133,400 units [5]. - BYD has set a sales target of 5.5 million vehicles for 2025, representing a 30% increase from the previous year's 4.27 million units, with an overseas target of over 800,000 units [5][6]. Group 4: Market Expansion - BYD aims to expand its presence in overseas markets, particularly in Europe, South America, and Southeast Asia, with a focus on becoming a leading brand in these regions [6][7]. - The company plans to introduce its "Universal Intelligent Driving" technology in overseas markets by 2026-2027, which is expected to enhance its competitive edge [7].