Chang Jiang Shang Bao·2025-03-31 00:22Core Viewpoint - Haier Smart Home achieved record highs in both revenue and net profit for 2024, driven by high-end brand growth and expansion into emerging overseas markets [1][4] Financial Performance - The company reported a total revenue of 285.98 billion yuan, a year-on-year increase of 4.29% [2][3] - Net profit attributable to shareholders reached 18.74 billion yuan, reflecting a 12.9% increase compared to the previous year [2][3] - The net profit after deducting non-recurring gains and losses was 17.80 billion yuan, up 12.52% year-on-year [2] Brand and Product Performance - The high-end brand Casarte continued to grow rapidly, with a revenue increase of over 30% in the fourth quarter [1][2] - The refrigerator and washing machine sectors saw retail sales increase by 7.6% year-on-year, driven by product upgrades [2] - The kitchen appliance sector, including range hoods and gas stoves, maintained double-digit growth [2] Global Expansion - Overseas revenue reached 143.81 billion yuan, a 5.43% increase, accounting for 50.29% of total revenue [1][4] - The company maintained leading positions in key markets, with a 25.9% market share in Asia and 24.5% in North America [4] - Significant growth was observed in emerging markets, with South Asia up 21.05%, Southeast Asia up 14.75%, and the Middle East and Africa up 38.25% [4] Strategic Investments - Haier Smart Home announced a planned investment of 1.784 billion yuan to build a washing machine production facility with an annual capacity of 3 million units [3] - The company also proposed a cash dividend of 9.65 yuan per 10 shares, totaling nearly 9 billion yuan, which represents 48.01% of net profit [3] Digital Transformation and AI - The company is advancing digital transformation in procurement, R&D, and manufacturing, enhancing brand premium and gross margin [3][5] - Haier is investing in AI technology to upgrade smart home products and improve operational efficiency, achieving a 13% increase in domestic efficiency [5]