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Core Insights - Following Douyin's establishment of its South China headquarters, Xiaohongshu has launched its first incubation center in Guangdong, indicating a significant investment in the region's e-commerce landscape [2] Group 1: Company Developments - Xiaohongshu's e-commerce division held an industry conference in Guangzhou, marking the launch of its incubation center [2] - Douyin established Guangzhou Suigen Technology Co., Ltd. on March 4, with a registered capital of 537 million yuan, as part of its South China headquarters initiative [2] Group 2: Industry Context - Guangzhou ranks first in the nation for live-streaming e-commerce retail sales, supported by favorable policies [2] - The Guangzhou Municipal Bureau of Commerce has issued measures to promote high-quality development in e-commerce, including 19 policy initiatives aimed at digital transformation and the establishment of an international consumption center [2][3] Group 3: Financial Incentives - The measures include financial rewards for e-commerce companies achieving specific online retail sales milestones from 2025 to 2027, with rewards ranging from 1.5 million to 10 million yuan based on performance [5][6] Group 4: Future Initiatives - The Guangzhou Municipal Bureau of Commerce plans to release project application guidelines to enhance policy frameworks and support regional collaboration [4]