上海旅游产业博览会聚焦“旅游+百业”协同发展

Core Insights - The 2025 Shanghai Tourism Industry Expo, opening on March 30, showcases the accelerated integration of the tourism industry with various sectors, highlighting new opportunities for consumption and investment [1] Industry Overview - The expo is guided by the Shanghai Municipal Culture and Tourism Bureau and spans 5 days, featuring 5 cluster exhibitions across multiple venues in Shanghai, covering 15 major industry categories and 68 sectors, with over 6,000 exhibitors [1] - The total exhibition area reaches 700,000 square meters, setting a new record for the event [1] Economic Impact - According to Zhang Rungang, Vice President of the China Tourism Association, the tourism industry is a key engine for economic growth, consumption upgrade, and rural revitalization, while facing new challenges such as green low-carbon initiatives and digital transformation [3] Innovative Experiences - The expo emphasizes immersive exhibition experiences, with Shanghai showcasing ancient towns and interactive elements, such as tea tasting and performances, to engage visitors [3] - The introduction of technology in tourism is evident with projects like "沪小游," which incorporates artificial intelligence, and various virtual reality (VR) experiences making their debut [5] Consumer Trends - There is a growing interest in active and healthy lifestyles among investors and consumers, as seen in the increased participation in leisure activities like "lure fishing," with related exhibitors and exhibition space doubling compared to previous years [5] - The integration of sports events with tourism activities is highlighted as a significant driver of consumer engagement [7] Future Directions - The Shanghai Municipal Culture and Tourism Bureau plans to continue resource integration to create an open industrial chain and promote deep integration and comprehensive innovation within the cultural and tourism sectors [7]