2024年报：卡萨帝洗衣机居第一，养护湿洗表现抢眼

Core Insights - The article highlights the challenges faced by consumers in maintaining high-end clothing, leading to a shift in laundry choices and the emergence of innovative solutions in the market [1][3]. Group 1: Market Trends - In 2024, Casarte washing machines maintained their position as the leader in the high-end segment, achieving double-digit growth, with the 15,000+ price segment accounting for 88% of the market share [1]. - A recent survey indicated that 73% of damage to high-end fabrics is caused by improper machine washing, and one in three high-end garments sent for cleaning has faced care disputes [1]. Group 2: Technological Innovations - Casarte developed the "Moebius Soft Care" technology to address the issues of fabric deformation from water washing and residual odors from dry cleaning, utilizing AI precision control to optimize water levels and detergent ratios [3]. - The company upgraded its washing programs for seven types of fabrics, including silk and cashmere, providing tailored care solutions for each garment [3]. Group 3: Consumer Preferences - Consumers desire a "hidden sense of luxury" in their home appliances, leading to the introduction of the Casarte integrated washing and drying machine, which features a minimal 5mm installation depth to enhance aesthetic appeal and space utilization [5]. - The future of high-end laundry solutions will focus on meeting user needs rather than just technical specifications, as Casarte aims to provide personalized care solutions [5].