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新世代驾趣概念车将全球首发,宝马上海车展硬核阵容最新剧透
Zhong Guo Jing Ji Wang·2025-03-31 06:59

Core Insights - BMW Group announced a robust lineup for the 2025 Shanghai Auto Show, featuring over 30 models across its three brands: BMW, MINI, and BMW Motorrad, showcasing innovative technologies and concepts [1] Group 1: New Technologies and Innovations - The new generation BMW driving pleasure concept car will make its global debut, marking the entry into the 2.0 era of driving pleasure with a revolutionary "Heart of Joy" system that integrates powertrain and driving dynamics for precise responses under 1 millisecond [3] - The technological backbone of the new generation driving pleasure includes a new intelligent electronic architecture and three breakthrough innovations: panoramic iDrive, the driving control super brain, and a revolutionary cylindrical battery, redefining the core advantages of automobiles [5] Group 2: User-Centric Features - The new generation super sensory intelligent cockpit will have its Asian debut, featuring ergonomic designs and a new operating system that integrates local innovations, enhancing user interaction with AI-powered personal assistants [5][7] - The intelligent cockpit is developed by BMW's China R&D team, focusing on local user needs, showcasing five major driving scenarios that cover interface design, human-vehicle dialogue, multi-screen navigation, digital ecosystem integration, and personalized choices [7] Group 3: Product Launches and Special Editions - The "Sport King" BMW 3 Series celebrates its 50th anniversary with a limited edition model, while the "Track King" BMW M will showcase the M4 high-performance limited edition and the new BMW X3 M50 xDrive performance vehicle for the first time in China [9] - The new generation X concept car and the new MINI JCW family will also be unveiled, alongside multiple new models from BMW Motorrad, emphasizing comfort, intelligence, and safety for riders [9] Group 4: Artistic and Luxury Offerings - The globally limited 50 units of the BMW Skytop will highlight BMW's legacy in convertible cars, merging design aesthetics with high-performance genes [11] - The latest BMW art car, designed by renowned contemporary artist Julie Mehretu, will also be showcased, representing the fusion of aesthetics, technology, and social innovation through advanced 3D drawing techniques [11]