Core Viewpoint - YY Live has made significant efforts in content governance during the first quarter of 2025, focusing on creating a healthier online environment by removing harmful content and promoting positive content initiatives [1][4]. Group 1: Content Governance Efforts - In Q1 2025, YY Live banned 61,000 accounts for content violations and online fraud, and blocked 13,000 pieces of misleading or vulgar information [1][2]. - The platform penalized over 14,000 violators by deducting health points, effectively protecting user rights and fostering a healthier online ecosystem [1][3]. - The "Wind Shield" system, developed by YY Live, has proven effective in identifying and handling harmful content, assisting in the management of 61,000 accounts and blocking 13,000 pieces of harmful information [2]. Group 2: User Engagement and Regulation - As of December 2024, China's online audio-visual user base reached 1.091 billion, highlighting the importance of content regulation on platforms like YY Live [3]. - YY Live has implemented specific management rules for different user groups, including streamers and guilds, to regulate behavior and maintain platform standards [3]. - The platform processed 19,000 user reports of violations in Q1 2025, demonstrating a proactive approach to content moderation [3]. Group 3: Positive Content Initiatives - YY Live launched the "Treasure Land Journey Plan" as part of its ongoing positive content initiatives, which have been in place for four consecutive years [4]. - The platform has created over 16,000 positive live streaming programs, accumulating more than 120,000 hours of positive content [4]. - YY Live's CEO emphasized the continuous commitment to maintaining a clear online environment, indicating that content governance is an ongoing process [4].
YY直播发布2025年第一季度平台治理报告