华立科技(301011)：业绩符合预期 深挖IP价值 设备销售及IP衍生品高增

Core Insights - The company achieved a revenue of 1.017 billion yuan in 2024, representing a year-over-year increase of 24.65%, with a net profit attributable to shareholders of 85 million yuan, up 62.93% year-over-year [1] - The gross margin continued to recover, reaching 29.97% in 2024, an increase of 1.32 percentage points year-over-year, driven by high-margin equipment sales and improved profitability of anime IP derivatives [1] Revenue Breakdown - Equipment sales generated revenue of 549 million yuan in 2024, a year-over-year increase of 37.85%, accounting for 53.95% of total revenue [2] - Anime IP derivative products achieved revenue of 327 million yuan, up 26.14% year-over-year, representing 32.09% of total revenue [3] - The company's amusement park operations generated revenue of 106 million yuan, a slight decline of 1.70% year-over-year, accounting for 10.39% of total revenue [3] Profitability Metrics - The net profit margin for 2024 was 8.32%, an increase of 1.95 percentage points year-over-year, supported by effective cost control in sales, management, R&D, and financial expenses [1] - The gross margin for equipment sales was 27.44%, up 0.62 percentage points year-over-year, while the gross margin for anime IP derivatives was 42.75%, an increase of 1.60 percentage points year-over-year [2][3] Future Outlook - The company maintains earnings per share (EPS) forecasts for 2025-2027 at 0.71, 0.87, and 0.93 yuan, respectively, with corresponding price-to-earnings (PE) ratios of 38, 31, and 29 times [4] - The company is expected to continue leveraging its strengths in offline entertainment consumption and IP empowerment, with potential for gradual profit release [4]