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新质发展 出海赢新局
Xiao Fei Ri Bao Wang·2025-04-01 02:45

Core Insights - The 15th China Children's Industry Development Conference and China Brand Authorization Annual Meeting was held in Suzhou, Jiangsu, emphasizing the importance of the toy and infant products industry in child development and family happiness [1][2] - The conference highlighted the need for innovation and quality improvement in the toy and infant products sector, with a focus on integrating technology and cultural creativity to enhance global competitiveness [3][4] Industry Overview - The toy and infant products industry is a significant part of the light industry, with a total output value exceeding 1 trillion yuan (approximately 154 billion USD) last year, contributing positively to child education and economic growth [2][3] - The industry is currently experiencing profound changes due to advancements in artificial intelligence, big data, and the Internet of Things, presenting both new opportunities and challenges [3][4] Strategic Directions - The conference called for the implementation of the "China Children's Development Outline," focusing on optimizing the development environment for children and enhancing their overall quality [2][5] - Emphasis was placed on the importance of innovation in product development, with suggestions to leverage data analytics and AI to create smart toys and improve product offerings [5][6] Future Outlook - The conference set a theme of "Innovation to Enhance Quality and Strengthen Chains for New Opportunities," aiming to explore new paths for industry development and enhance international market presence [4][7] - The toy export market is projected to approach 40 billion USD in 2024, indicating a strong potential for growth in international markets [4][5] Key Recommendations - The industry is encouraged to focus on four key areas for international expansion: innovation, integration of supply chains, cultural creativity, and product quality [5][6] - The importance of brand development and quality management was emphasized as essential for gaining trust and reputation in overseas markets [6][7]