Bei Jing Ri Bao Ke Hu Duan·2025-04-01 04:35Core Insights - BYD's sub-brands, Yangwang and Fangchengbao, are launching new models to capture different market segments, with Yangwang focusing on high-end vehicles and Fangchengbao targeting younger, personalized consumers [1][4]. Group 1: Yangwang Brand - Yangwang's first sedan, the Yangwang U7, was launched on March 27, featuring both pure electric and plug-in hybrid versions, with prices starting at 628,000 yuan for the five-seat version and 708,000 yuan for the four-seat version [1]. - The U7 boasts impressive specifications, including over 1,300 horsepower, a 0-100 km/h acceleration time of 2.9 seconds, and a pure electric range of 720 km under CLTC standards. The plug-in hybrid version has a battery capacity of 52.4 kWh, achieving a total range of 1,000 km [3]. - A key innovation of the U7 is the world's first intelligent floating body control system, "Yun Nian-Z," which applies electromagnetic technology previously used in aircraft carriers and maglev trains to enhance driving stability and comfort [3]. Group 2: Fangchengbao Brand - Fangchengbao's new model, the Titanium 3, was announced for pre-sale on March 31, with a starting price of 139,800 yuan, reflecting a downward price adjustment compared to previous models [4]. - The Titanium 3 features a futuristic design inspired by "interstellar war vehicles," with a cockpit that includes a wing-style dashboard and C-shaped ambient lighting, creating a sci-fi driving atmosphere [6]. - This model also offers "潮改拓展" capabilities, allowing for various customization styles in collaboration with multiple modification brands, and includes a smart drone system developed with DJI for enhanced user experience [6].