Workflow
汤姆猫:增资海外公司 拓展移动互联网程序化广告业务

Group 1 - The core point of the article is that Zhejiang Jinke Tom Cat (300459) has signed a capital increase agreement to invest in Aurion11 Limited, aiming to expand its mobile internet programmatic advertising business [1][2] - Outfit7 will hold 60% of Aurion11 Limited after the investment, with the remaining 40% held by four founding shareholders from the original Outfit7 team [1] - Aurion11 Limited focuses on the commercialization of mobile internet advertising technology services, utilizing AI, machine learning algorithms, and big data analysis to enhance advertising value for third parties [1] Group 2 - The company has over 14 years of experience in programmatic advertising technology since the early development of mobile internet [1] - The investment aims to leverage Outfit7's accumulated knowledge, experience, technical reserves, and client resources to explore providing advertising technology services to third-party mobile application companies [1] - The company has established a strong competitive edge in programmatic advertising monetization and has long-term partnerships with major global advertising service providers such as Google, Meta, and TikTok [2]