Mei Ri Jing Ji Xin Wen·2025-04-01 11:55Core Viewpoint - The recent price increases by Gu Yue Long Shan and Kuaiji Mountain reflect a broader trend in the yellow wine industry, driven by rising operational costs and market demand adjustments [1][6][7]. Price Adjustments - Gu Yue Long Shan announced price increases for several key products, with adjustments ranging from 2% to 12% depending on the product category, effective from April 22 [1]. - Specific price increases include: - Cai Bao Hua Diao (Jia Fan) series: 2% to 5% - Qing Chun San Nian series: 4% to 8% - Certain Tan Jiu series: 8% to 9% - Certain Wu Nian Chen series: 5% to 12% - Certain Qing Hua Zui products: 2% to 5% - Nu Er Hong barrel series: 3% to 5% - Nu Er Hong old wine series: 2% to 5% [1]. Market Context - Kuaiji Mountain also raised prices for its products, with increases of 1% to 9% across various series, effective from April 1 [6]. - The price of Kuaiji Mountain's strategic product "Pure Five Year" is expected to increase by approximately 1 yuan per bottle [6]. Historical Context - This marks the first price increase for both Gu Yue Long Shan and Kuaiji Mountain in several years, with Gu Yue Long Shan's last increase in May 2019 and Kuaiji Mountain's in December 2016 [7]. - In 2018, Gu Yue Long Shan had a price increase of 10% for certain products, which generated significant sales revenue [7]. Market Reaction - Following the price adjustments, Kuaiji Mountain's stock saw a maximum intraday increase of 8.7%, closing up 5.83%, while Gu Yue Long Shan's stock closed up 1.93% [8].