鄂尔多斯羊绒企业组团亮相大湾区 加速品牌“出海”

Core Insights - The 30th FashionSource Shenzhen Exhibition is being held from March 31 to April 2, showcasing the innovation and industry advantages of the cashmere industry from Ordos City, Inner Mongolia, under the theme "China's Cashmere Capital, World Quality" [1] Group 1: Exhibition Highlights - Ordos City is represented by eight local cashmere enterprises at the exhibition, focusing on connecting with the Guangdong-Hong Kong-Macao Greater Bay Area market and accelerating brand internationalization [1] - The exhibition features an immersive design that combines ethnic elements with modern aesthetics, showcasing a full range of cashmere products including yarn, clothing, and cultural creations [2] - Notable products include the ultra-thin series from Shuangqi Company, which has an annual sales volume exceeding 80 tons, and Dongfeiyan Company’s cashmere scarves that blend traditional culture with contemporary design [2] Group 2: Industry Development - Ordos City's cashmere industry has established a complete value chain from breeding to processing, research, and sales, supported by policy backing and technological advancements [2] - The cashmere production in Ordos is projected to reach 3,300 tons in 2024, accounting for 22% of the national total [2] - The participation in the exhibition aligns with the "Inner Mongolia 2025 High-Quality Development Plan for the Cashmere Industry," aiming to elevate the industry towards high-end and intelligent development [2] Group 3: Future Plans - The Ordos Trade Promotion Council plans to deepen cooperation with the Guangdong-Hong Kong-Macao Greater Bay Area and leverage Shenzhen's international platform to accelerate the global expansion of cashmere brands [3]