祖龙娱乐：AI技术赋能IP长线运营，探索游戏行业新范式

Core Insights - The article highlights the transformative impact of AI technology on the gaming industry, particularly through the integration of AI with classic intellectual properties (IPs) by companies like Zulong Entertainment [1][17] - Zulong Entertainment's recent update to "Dragon: Cassel's Gate" (referred to as "Dragon Card") exemplifies a new paradigm of "technology + IP" collaboration, enhancing player immersion and extending product lifecycle [1][17] Group 1: AI Technology and Game Development - The introduction of DeepSeek's intelligent NPCs in "Dragon Card" represents a shift from traditional AI assistants to more personalized, character-driven interactions, enhancing player engagement [3][6] - The development of intelligent NPCs took only two months from concept to testing, showcasing Zulong's technological foundation and the adaptability of DeepSeek [6] - The intelligent NPCs not only provide emotional companionship but also aim to alleviate players' feelings of loneliness, with plans for future applications in various gaming scenarios [8] Group 2: IP Management and User Engagement - The "Dragon" IP, rooted in "youth pain literature," resonates emotionally across generations, with Zulong leveraging this emotional value to attract a predominantly young user base, over 70% of whom are under 30 [10] - Continuous content updates have increased the game's content volume to three times that of the initial version, with weekly updates ensuring high-quality engagement [10] - The game employs a lenient card-drawing strategy, with a base SSR drop rate of 4.3%, enhancing player experience and fostering a positive reputation for high reward [12] Group 3: Global Strategy and Market Expansion - Zulong's early experience with "Dragon Fantasy" in the UE4 domain has laid a strong foundation for its global expansion, particularly in markets like Hong Kong, Macau, and Japan [14] - The company plans to build a diverse product matrix by leveraging multiple emotionally resonant IPs, reducing risks associated with reliance on a single IP while expanding its global user base [15] - The "AI + IP" model demonstrated by Zulong provides a reference for long-term operations in the industry, emphasizing the importance of emotional engagement, technological innovation, and user-centric strategies [17]